Project: The xx’s Night + Day
Night + Day is a festival by The xx celebrating their favourite places around the world through collaborations with local artists and communities. In 2018, Night + Day took place in Bilbao between 6-11 July and included a centre-piece show curated by Jamie xx at the world-renowned Guggenheim Museum, plus cinema programming, radio, and much more. I oversaw the Social Media strategy for The xx and Night + Day social channels pre, during and post-festival.
Skills
- Growth Strategy
- Content Strategy
- Feed Curation
- Email Marketing
- Fan Activation
Key Achievements
- Social Media Marketing lead for The xx’s Night + Day festival in Bilbao, Spain (6-11 July 2018).
- Helped grow Night + Day’s Instagram page threefold in three months.
- Oversaw email marketing campaign design & build.
- Curated a dynamic Instagram feed to promote the event in collaboration with the festival’s Design Agency.
- Created a series of unique animated visuals to supplement static artwork and boost overall reach and visibility across the festival’s wide-ranging programme of Music, Cinema, Radio & more, including:
- Personalised animations for each of the artists playing at Museo Guggenheim Bilbao
- Unique trailers for each of the film screenings in collaboration with Zinegoak Festival
- Bespoke animations to promote Night + Day Radio, Spotify playlists & ticket giveaways
- Launched a competition to give away tickets to the Museo Guggeneheim Bilbao and The xx’s intimate show.
- Set up Night + Day Bilbao Spotify playlist, which accrued 5,000 new followers.
- Designed Snapchat geo-filters to be unlocked at key Night + Day locations in Bilbao.
- Designed and launched Night + Day Bilbao Giphy sticker available on Instagram Stories, accruing 500k impressions.
- Launched Night + Day Bilbao Facebook Group to build community of 600 fans of The xx in the local area.
- Liaised with festival promoters on Paid Social campaign activation around Organic Social posts & announcements.
